Which type of ads expect to be priced slightly higher due to their specific scheduling?

Run of Vertical ads are expected to be priced slightly higher due to their specific scheduling requirements. This type of advertising typically focuses on niche or specialized sections of a platform where advertisers aim to target specific audiences effectively. The premium pricing can be attributed to the limited inventory and the tailored nature of the ad placements, allowing advertisers to reach a more defined demographic or segment. Such strategic placements often necessitate better planning and negotiation, contributing to higher costs compared to more general ad placements.

In contrast, options like Real-Time Bidding ads involve dynamic pricing in real-time auctions and are influenced by demand and competition rather than specific scheduling. Search Engine Marketing ads focus on keywords and are often subject to variations in bidding strategies and budget allocations rather than fixed schedules. Pay-Per-Click ads are primarily tied to user engagement and the cost-per-click model, which is less dependent on scheduling and more focused on immediate consumer actions. Thus, Run of Vertical ads represent a unique case where specific scheduling and audience targeting can justify a higher price point.