IAB Digital Advertising Operations Certification (DAOC) Practice Test

CPI campaigns, or Cost Per Install campaigns, are primarily focused on mobile applications. The main goal of a CPI campaign is to incentivize users to download and install an app. This advertising model is specifically tailored for the app ecosystem where the success metric is directly linked to the number of installs rather than clicks or impressions as seen in other advertising formats.

In mobile advertising, the competitive landscape often requires advertisers to utilize CPI campaigns in order to ensure they are effectively reaching potential users who are more likely to engage with their application. The effectiveness of these campaigns can be measured by the number of new installations generated, which is crucial for app developers looking to grow their user base.

Other mediums, such as websites, television ads, and email marketing, typically focus on different metrics and objectives, such as website traffic or brand awareness, rather than direct app installations, making them unsuitable for CPI campaigns.

Ask an Examzify Tutor