Which type of ad is similar to a roadblock ad in digital video advertising?

A pre-roll ad is similar to a roadblock ad in that both are designed to capture the viewer's attention during the early phase of their experience with digital content. A roadblock ad typically involves multiple ads presented simultaneously on a single webpage, effectively dominating the viewer's screen and ensuring maximum visibility. Similarly, a pre-roll ad automatically plays before the main video content, ensuring that all viewers are exposed to the promotional message before they watch their selected video.

In both cases, the intention is to engage the audience immediately and to create a strong brand presence. Pre-roll ads guarantee that an advertisement is seen (unless the viewer skips it), just as roadblock ads guarantee visibility by occupying the screen in a non-skippable manner. This approach ensures advertisers achieve high exposure rates among their target audience, making pre-roll ads an effective parallel to the concept of roadblock ads in video advertising.