Which of the following venues is typically included in DOOH?

Prepare for the IAB Digital Advertising Operations Certification (DAOC) Test. Utilize flashcards and multiple choice questions with explanations to enhance your readiness. Ensure success on your exam!

Digital out-of-home (DOOH) advertising refers to digital advertising that is displayed in public spaces outside of the home. This can include a variety of venues where large audiences are likely to see the advertisements. Public transport stations, such as subways, bus stops, and train stations, are prime locations for DOOH because they feature high foot traffic and consistent audience engagement. Advertisers leverage these high-visibility situations to reach commuters and travelers effectively.

Cinemas, while they may display digital ads, are generally considered a part of event-based or venue-specific advertising rather than DOOH. Private offices are indoor spaces where advertising is directed toward a limited audience and does not fall under the definition of out-of-home advertising. Personal websites are also not applicable, as they are inherently digital and private, focusing on online audiences rather than public, out-of-home exposure. Therefore, public transport stations are correctly identified as a typical venue for DOOH advertising.

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