Which concept focuses on improving traffic quality from search engines?

The focus on improving traffic quality from search engines is closely associated with Search Engine Optimization (SEO). This practice involves optimizing a website's structure, content, and other elements to enhance its visibility in search engine results. By applying strategies like keyword research, content enhancement, and link building, SEO aims to attract high-quality, relevant traffic that converts better than generic traffic.

When a website is optimized for search engines, it is more likely to appear in the top results for relevant queries, which typically leads to an increase in organic traffic. This organic traffic consists of users who are specifically searching for products or information that the website provides, thus improving the overall quality of the site's traffic.

While Search Engine Marketing (SEM) does involve paid advertising strategies to drive traffic, it does not inherently focus on organic traffic quality in the same way that SEO does. Similarly, Social Media Engagement and Content Marketing target user interaction and brand visibility on different platforms but do not specifically address the nuances of improving search engine traffic quality.