Which company is associated with defining Designated Market Areas?

The company associated with defining Designated Market Areas (DMAs) is Nielsen. DMAs are geographic regions that represent television viewing markets in the United States, and Nielsen has developed a system to classify and analyze these areas based on television ratings. This classification helps advertisers understand and target specific audiences based on viewing habits in different regions.

Nielsen's extensive research in media consumption makes it the authority on how audiences interact with television, which is why the classification of DMAs is crucial for media planning, purchasing, and advertising strategy. This data is used by marketers and advertisers to ensure that their campaigns effectively reach the intended audience in specific geographic locations.

In contrast, the other companies listed focus on different aspects of digital marketing and analytics. Google primarily specializes in online advertising and search engine marketing, Facebook focuses on social media engagement and advertising, while Comscore analyzes cross-platform audience behavior but does not define DMAs specifically.