What type of system does RTB refer to?

Real Time Bidding (RTB) is a method used in digital advertising where advertisers bid for ad space in real-time as a user loads a webpage. This process occurs within milliseconds, allowing multiple advertisers to compete for impressions and ensuring that the highest bidder's ad is displayed to the user. RTB has transformed the advertising landscape, making ad buying more efficient and targeted, as it allows for data-driven decisions based on user behavior, demographics, and other relevant factors.

By utilizing an auction system, RTB optimizes the allocation of advertising resources, enabling advertisers to reach their desired audience more effectively. This method is integral to how most programmatic advertising operates today, facilitating dynamic and responsive ad placements that align with the interests of users as they navigate the online environment.