What type of data does behavioral targeting typically use?

Behavioral targeting primarily relies on anonymous, non-personally identifiable information (PII) to tailor advertisements based on users' online behavior. This type of data includes browsing patterns, purchase history, and interactions with various digital content without directly linking the information to an individual's identity. By leveraging this anonymized data, advertisers can gain insights into user interests and preferences, allowing them to deliver more relevant ads without infringing on users' privacy.

The other types of data mentioned, such as personal identifiable information, specific social media interactions, or real-time location data, can have their own use cases in advertising but are not the main focus of behavioral targeting strategies. Instead, behavioral targeting prioritizes the analysis of user interactions and engagement in an anonymous format to optimize ad delivery and enhance user experience.