What key aspect does a CDN enhance for users?

Prepare for the IAB Digital Advertising Operations Certification (DAOC) Test. Utilize flashcards and multiple choice questions with explanations to enhance your readiness. Ensure success on your exam!

A Content Delivery Network (CDN) is designed to enhance the speed of asset delivery for users. By distributing content across multiple servers located in various geographical locations, a CDN reduces the distance between the user and the server from which the content is served. This proximity significantly decreases the latency, allowing web pages, videos, images, and other assets to load faster.

When a user requests content, the CDN delivers it from the nearest server, ensuring quicker access and improving the overall user experience. This performance boost is critical, particularly for high-traffic websites and applications that rely on fast loading times to engage users effectively.

Faster asset delivery not only enhances user satisfaction but can also contribute to better SEO rankings, as search engines favor websites that provide a good user experience, partly reflected in loading times. In this context, speed is crucial for retaining users, reducing bounce rates, and effectively delivering digital advertising content.

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