What is the purpose of SafeFrame in digital advertising?

SafeFrame serves an essential role in digital advertising by enabling seamless communication between the publisher’s content and external advertisements. This technology provides an iframe-like structure that perfectly integrates ads within the publisher's website, allowing for the secure and efficient exchange of information between the ad and the surrounding content.

By facilitating this communication, SafeFrame enhances user experience and ensures that ads can interact with page content without compromising security or user privacy. It also allows for tracking and measurement capabilities, which are vital for optimizing ad performance. This interaction is critical for delivering targeted ads and dynamic content that enhances the overall effectiveness of digital campaigns.

The other options, while related to aspects of digital advertising, do not accurately describe the primary function of SafeFrame. Hosting video content, compressing media files, or creating a layered display do not represent the core benefit that SafeFrame provides within the digital advertising ecosystem.