What is the main objective of Search Engine Optimization (SEO)?

The main objective of Search Engine Optimization (SEO) is to enhance the quality of traffic from search engines. SEO aims to optimize a website's visibility in organic (non-paid) search engine results, thereby attracting users who are actively searching for information, products, or services that the site offers. By improving various elements such as keyword usage, site structure, and content quality, SEO ensures that the right audience can find the website more easily. High-quality traffic not only leads to increased visitor numbers but also improves conversion rates, as this targeted audience is more likely to engage with what the website offers.

In contrast, generating paid advertisements focuses on a different marketing strategy altogether, which leverages financial resources to gain visibility rather than organic search methods. Tracking user engagement, while important for understanding user interactions and improving content, does not encapsulate the primary goal of SEO. Similarly, creating website designs pertains to aesthetics and usability and is a different area of focus that does not specifically relate to the optimization of search engine visibility. Thus, enhancing the quality of traffic is the key objective of SEO.