What is meant by ‘advertising inventory’ in digital advertising?

'Advertising inventory' refers to the available space for advertisements on a website or app. In digital advertising, this concept is crucial for understanding how ads are displayed and sold. Each page of a website or screen of an app has specific areas where advertisements can be placed, and these areas constitute the advertising inventory.

By accurately measuring advertising inventory, publishers can effectively manage their ad spaces, ensuring that all available slots are filled by advertisers. This impacts revenue generation, as the amount of inventory determines how many ads can be served to users, either directly through direct sales or programmatic buying.

The other options do not pertain to the definition of advertising inventory. The total number of ads produced relates more to the creative aspect of advertising rather than the available space. The budget allocated for digital ads refers to financial planning and spending, while the demographic data of the target audience focuses on profiling and targeting strategy, none of which directly equate to the concept of advertising inventory. Understanding the correct definition of advertising inventory is essential for those involved in the planning and execution of digital advertising campaigns.