What is behavioral targeting based on?

Behavioral targeting is a method used in digital advertising that focuses on a user's online behavior to tailor advertisements to them. This strategy is primarily based on a user's previous online activity, which may include their browsing history, search queries, page views, and interactions with various websites. By collecting and analyzing this data, advertisers can gain insights into individual preferences and interests, allowing them to deliver more relevant and personalized ads.

This approach enhances the effectiveness of advertising campaigns by targeting users who have displayed a particular behavior or interest, leading to higher engagement rates and conversion potential. In contrast, other strategies, such as targeting based on demographic information, geographic location, or real-time consumer feedback, do not specifically emphasize the analysis of past online behavior to inform ad placements and strategies.