What is a risk associated with improper z-index management?

Improper management of the z-index in web design and digital advertising can lead to a confusing navigation experience. The z-index is a CSS property that determines the stacking order of elements on a webpage. When z-index values are not correctly assigned, elements can overlap in unintended ways, causing important navigational components to be obscured or rendered unclickable. This can hinder a user's ability to interact with the page effectively, making it difficult to access key features, buttons, or links.

A confusing navigation experience can result in users becoming frustrated or disoriented, which can negatively impact their overall experience on the site. This is especially critical in advertising, as a seamless user experience is often necessary for retaining attention and facilitating conversions. Ensuring proper z-index management helps maintain a clear visual hierarchy, allowing users to navigate intuitively and engage with both content and advertisements without issues.