What is a primary goal of digital marketing?

A primary goal of digital marketing is to generate leads and conversions through online strategies. This focus is essential because the ultimate aim of digital marketing efforts is not merely to promote products or services but to drive actions from potential customers that can ultimately lead to sales or other desired outcomes.

Digital marketing encompasses various activities, including search engine optimization (SEO), content marketing, social media campaigns, email marketing, and paid advertising. Each of these strategies is designed to attract, engage, and convert users into customers or leads, thereby directly contributing to a business's growth. By utilizing tools and data analytics, marketers can tailor campaigns to target specific audiences effectively, track their behaviors, and adjust their strategies based on performance metrics, making digital marketing a powerful tool for lead generation and conversion.

The other options do not align with the central aims of digital marketing. Increasing traditional media consumption does not reflect a benefit or goal of digital strategies; rather, it contradicts the evolution toward digital platforms. Reducing online advertising costs, while a consideration, is not a primary aim—it's more about maximizing return on investment. Finally, eliminating the need for social media is unrealistic and not a goal of digital marketing, as social media is a critical component for engaging with audiences and building brand presence. Therefore