What is a Full Episode Player (FEP)?

A Full Episode Player (FEP) refers specifically to a placement designed to stream long-format video content, typically full episodes of television shows or extensive video series. This type of player is often equipped with the capability to integrate ad breaks within the content, enabling advertisers to place their ads at strategic intervals throughout the viewing experience.

The significance of an FEP lies in its ability to engage viewers with extended content, providing an environment that is conducive to deeper engagement with both the video and any accompanying advertisements. This format allows for a seamless viewer experience, as users can watch full episodes in one sitting while being exposed to relevant brand messaging.

In contrast, other options discuss different aspects of digital advertising and video formats, but they do not specifically capture the essence of what an FEP aims to achieve in terms of long-format video delivery and integrated advertising opportunities.