What is a common benefit of using the PPC advertising model?

The choice regarding advertisers being able to predict their daily budget accurately based on clicks highlights a fundamental aspect of the Pay-Per-Click (PPC) advertising model. In PPC, advertisers only pay when a user clicks on their ad. This allows advertisers to estimate their daily budget by understanding the average cost per click (CPC) and the expected number of clicks their ads might receive.

For instance, if an advertiser knows that their CPC is $2 and they wish to receive about 50 clicks per day, they can confidently set a daily budget of $100. The model provides a clear structure that enables better financial planning compared to other models where costs may be less predictable. This predictability helps businesses allocate their marketing budgets more effectively, maximizing their return on investment and allowing them to adjust their strategies in real-time based on performance data.

The other options do not accurately represent the benefits of PPC. For instance, in PPC advertising, it is not the case that payment is only required for ads displayed; rather, payment is required specifically for clicks. Automatic ad placements without strategy could lead to inefficient spending or poor targeting, undermining the effectiveness of the campaign. Lastly, ad costs in PPC are indeed affected by competition; costs can vary significantly as more advertisers