What does the term "stream" refer to in digital advertising?

The term "stream" in digital advertising specifically refers to the process of transmitting video ads during or around content consumption. This method allows for immediate delivery of ads while the viewer engages with the content, making it an effective way to capture attention and increase user engagement. The streaming of video ads can occur before, during, or after a viewer interacts with a particular piece of media, ensuring that the advertising message is integrated seamlessly with the viewing experience.

In contrast, downloading ads for offline viewing involves different methods of ad delivery and separates the content from live engagement, while receiving ads via email subscriptions pertains to direct marketing rather than streaming content. Generating leads from social media platforms relates more to social media marketing strategies rather than the concept of streaming in the context of advertisement delivery. Thus, the correct answer accurately captures the essence of how video ads are integrated into content consumption through streaming.