What does SOP stand for in operational processes?

Prepare for the IAB Digital Advertising Operations Certification (DAOC) Test. Utilize flashcards and multiple choice questions with explanations to enhance your readiness. Ensure success on your exam!

In operational processes, SOP stands for Standard Operating Procedure. This term is widely used across various industries, including digital advertising, to denote a set of established guidelines or protocols that outline how specific tasks or processes should be carried out. SOPs help ensure consistency, efficiency, and quality by providing a clear, systematic approach for employees to follow. They are crucial in maintaining compliance with industry regulations, minimizing errors, and training new staff.

Each of the other options represents a different concept, but they do not encapsulate the standardization and procedural aspect inherent in the term "SOP." Service Operations Plan relates more to the high-level strategy for delivering services, while Site Optimization Protocol focuses specifically on improving website performance. Statistical Overview Process suggests a method for reviewing data rather than demonstrating a systematic procedure for operations. Therefore, Standard Operating Procedure is the most appropriate term regarding operational processes in a business context.

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