What does SEO stand for in digital marketing?

SEO stands for Search Engine Optimization. It refers to the process of enhancing a website’s visibility in search engine results pages (SERPs). The primary goal of SEO is to drive organic traffic to a website by ensuring that it ranks higher for relevant search queries. This involves optimizing various elements of a website, including content, keywords, metadata, and site structure, to improve its chances of being found by users searching for specific information.

In the context of digital marketing, SEO is crucial because it not only increases the quantity of traffic to a site but also improves the quality of that traffic by attracting users who are actively looking for the products or services being offered. By optimizing for search engines, businesses can increase brand awareness, reach their target audience more effectively, and ultimately enhance their online presence.