What does RON stand for in digital advertising?

RON stands for "Run of Network," which refers to a type of advertising placement where ads are served across a network of websites within a specific campaign. This strategy allows advertisers to reach a broad audience without targeting specific individual websites. By utilizing RON placements, advertisers can benefit from the aggregated traffic of various sites, maximizing exposure and potential clicks.

This approach is particularly advantageous for campaigns aiming for brand awareness rather than precision targeting. It often results in lower costs per impression compared to highly targeted methods, as ads are not limited to specific publisher sites that may demand higher prices due to their audience quality or niche focus. In digital advertising, RON is a common term used to indicate the flexibility and extensive reach of media buys.