What does LFV stand for in digital advertising?

In digital advertising, LFV stands for Last-frame videos. This term refers to a specific format of video advertising where the last frame of the video contains a call to action or an engaging message intended to prompt the viewer to take action. The last frame can be crucial as it’s often the final opportunity to communicate with the audience right before they move on from the content.

While longform videos can also be relevant in advertising, they do not encapsulate the distinct focus on the concluding message that "Last-frame videos" implies. Other choices, such as Live financial videos and Large format videos, pertain to specific niches or formats that are less related to the concept of utilizing the last moment of a video for impactful messaging, which is a key tactic in maximizing viewer engagement in digital advertising efforts.