What does ISP stand for?

The term ISP stands for Internet Service Provider. An Internet Service Provider is a company or organization that provides individuals and other companies access to the internet. ISPs can offer various services, including broadband, fiber-optic, dial-up, and wireless internet connections, along with other products such as web hosting and email services.

Understanding the role of an ISP is crucial in the digital advertising landscape, as they play a significant role in how users connect to the internet and access content online. This connection is foundational for digital advertising, as it determines how ads are delivered and viewed by potential customers on various devices.