What does IAB stand for in digital advertising?

The correct answer is Internet Advertising Bureau. This is the official name of the organization that plays a crucial role in shaping the digital advertising industry. The IAB is involved in developing industry standards, conducting research, and providing best practices for online advertising, which helps businesses and advertisers navigate the complexities of digital marketing. By focusing on providing clarity and consistency in digital advertising, the IAB supports innovation and growth within the industry, helping both consumers and advertisers benefit from effective and ethical advertising practices.

The other options contain variations of the name that do not accurately reflect the recognized title of the organization. Names like International Advertising Board or Integrated Advertising Bureau do not exist in the context of the digital advertising industry and might cause confusion regarding the body's actual mission and activities in supporting digital marketing efforts.