What does FTP stand for in digital file management?

Prepare for the IAB Digital Advertising Operations Certification (DAOC) Test. Utilize flashcards and multiple choice questions with explanations to enhance your readiness. Ensure success on your exam!

FTP stands for File Transfer Protocol. It is an important standard used for transferring files over the internet. This protocol facilitates the uploading and downloading of files between a client (such as a user's computer) and a server (where files are stored). FTP is essential in digital file management as it allows for efficient handling of files, whether for web publishing, sharing documents, or distributing software.

Understanding FTP's role is critical in digital advertising operations, as marketers often need to transfer large files such as images, videos, and data sets securely and reliably. This protocol supports various tasks, including editing, updating advertisements, and managing assets across multiple platforms.

The other options do not accurately define FTP. While they may pertain to aspects of data management, they lack the specific context and established use that File Transfer Protocol has in the realm of file management over networks.

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