What does COPPA aim to protect?

Prepare for the IAB Digital Advertising Operations Certification (DAOC) Test. Utilize flashcards and multiple choice questions with explanations to enhance your readiness. Ensure success on your exam!

COPPA, which stands for the Children's Online Privacy Protection Act, is specifically designed to protect the online privacy of children under the age of 13. The law establishes requirements for websites and online services that are directed to children, focusing on the collection, use, and disclosure of personal information. Under COPPA, parental consent is needed before collecting information from children, ensuring that parents have control over what data is gathered about their children and how it is used. This legislative framework aims to safeguard minors from inappropriate content and commercial exploitation, particularly in an increasingly digital landscape.

The other options address various aspects of online behavior and business operations but do not encapsulate the core mission of COPPA, which solely targets the privacy rights of children in the digital world.

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