What characterizes native advertising?

Native advertising is characterized by ads that seamlessly match the form and function of the platform on which they appear. This means they are designed to blend in with the surrounding content, making them less intrusive and more engaging for the audience. The goal of native advertising is to provide a more natural experience for users, often enhancing content rather than disrupting it.

For instance, a sponsored article on a news website that shares the same style and tone as editorial content exemplifies native advertising. This approach can lead to higher engagement and better reception since users might consume this content willingly, perceiving it as valuable or relevant rather than as a traditional advertisement.

The other options represent characteristics that do not define native advertising. While some ads may be presented in the style of traditional banner ads or feature celebrities, these elements do not inherently align with the idea of blending with the platform's content. Additionally, native advertising is not restricted to social media networks; it can exist across various platforms like blogs, websites, and even in print media, as long as it maintains that core quality of integration with the surrounding material.