How is influencer marketing defined?

Influencer marketing is defined as the collaboration with social media influencers to promote products or services. This approach leverages the reach and credibility of individuals who have built a following and trust on various social platforms. Influencers often share content that resonates with their audience, making it an effective strategy for brands to connect with consumers in a more authentic and engaging way compared to traditional advertising methods.

This form of marketing is particularly powerful because influencers are seen as relatable and trustworthy, which can lead to higher engagement and conversion rates for the brands they promote. By aligning with influencers who share similar values or interests, a brand can tap into their audience's loyalty and expand its reach.

In contrast, the other options focus on traditional methods or types of advertising that do not involve the unique dynamics of influencer relationships in the social media context. These methods don't capitalize on the organic and personal connection that influencers often maintain with their followers.