How are 'industry standards' defined in the context of digital advertising?

In the context of digital advertising, 'industry standards' are defined as guidelines established by organizations to ensure quality. These standards are typically developed by industry associations and are aimed at promoting best practices across various aspects of digital advertising, such as measurement, privacy, and ad effectiveness. By adhering to these guidelines, companies can improve the efficiency and effectiveness of their advertising efforts, enhancing the overall health of the digital advertising ecosystem.

While government regulations are important, they do not encompass the broader, voluntary guidelines that organizations within the industry may create. Market trends that dictate ad spending focus more on consumer behavior and economic factors rather than quality benchmarks. Lastly, advertising practices specific to individual companies would not be considered industry standards, as they do not provide a common framework applicable across the entire industry. Instead, they reflect unique strategies and methodologies that may vary widely from one organization to another.