Behavioral targeting sometimes refers to which of the following?

Behavioral targeting primarily refers to interest-based advertising, which involves identifying and targeting consumers based on their previous online behavior, such as browsing history, search queries, and interactions with various websites. This approach enables advertisers to deliver personalized advertisements that are more relevant to the interests and preferences of individuals, thereby increasing the likelihood of engagement and conversion.

Interest-based advertising utilizes data analytics to understand what users are likely interested in, allowing companies to create tailored marketing strategies that resonate with specific audiences. This method is particularly effective in digital advertising, where understanding user behavior can significantly improve the effectiveness of ad campaigns.

While psychological profiling, transactional advertising, and demographic targeting are all forms of advertising strategies, they do not specifically focus on leveraging a user's past online behaviors to inform targeting. Instead, they may rely on attributes like age, gender, income level, or purchase history, which do not necessarily reflect real-time interests or engagement patterns as behavioral targeting does.