According to COPPA, what type of information does it regulate?

Prepare for the IAB Digital Advertising Operations Certification (DAOC) Test. Utilize flashcards and multiple choice questions with explanations to enhance your readiness. Ensure success on your exam!

The correct choice addresses the purpose of COPPA (Children's Online Privacy Protection Act), which specifically regulates the collection of personally identifiable information (PII) from children under the age of 13. The primary aim of COPPA is to give parents control over what information is collected from their children online and to protect the privacy of minors in the digital space. This includes any data that can be used to identify a child, such as names, addresses, phone numbers, and other personal details.

Other options relate to different aspects of data and advertising. Financial information of companies is governed by various regulations but is not within the purview of COPPA. Similarly, while advertising content for minors may be influenced by COPPA’s guidelines, the act itself is focused on the protection of personal information rather than content regulation directly. Data collected during online surveys, depending on the specific context, may or may not involve minors and doesn’t inherently fall under COPPA unless it involves collecting PII from children. Overall, COPPA specifically aims to safeguard children’s privacy concerning their personal data.

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